The Brand Explained
As a boutique firm, QC emphasises the importance of building a sustainable brand. Here, stakeholders are able to appreciate our brand positioning and development through three phases of frameworks: Phase 1 (2011-2013). Phase 2 (2013-2015). Phase 3 (2015-2017).
QC Brand Taxonomy (Phase 1)
Q reflects Quotient and C reflects Consulting. The combination/coined QC is our commercial brand, which has been consistently mentioned throughout our write up, features, news, highlights, services, and offerings.
Our registered company in Malaysia is Quotient Consulting Sdn. Bhd., and throughout the website you may happen to read the full citation of our company’s name in the Terms of Business, Privacy Policy and the penultimate top left of our website. This is due to our corporate governance positioning to ensuring that we are a legal entity. At some point, you may also happen to read ‘Quotient Consulting” which is depicted at the copyright notice of our website. This is to reflect our claim of ownership of the literary works that are uploaded through QC’s domain.
QC’s domain name is: qconsultant.com.
This domain reflects the interchangeability of the alphabet ‘c’, which shares with the alphabet ‘q’, and (c)onsultant, which reflects a person who consults.
Our URL domain explanation depicts these:
Quotient Consulting Sdn. Bhd. | Data Protection & Privacy Consultant | Championing Pan Asia to the World
These phrases reflect the brand positioning of QC.
QC corporate identity colour is black and red. This could be appreciated throughout the look and feel of our website.
QC taglines:
Information Is Invaluable.
Completely QC. Completely Pan-Asia.
Immaculately QC. Immaculately Pan-Asia.
These taglines reflect our positioning to being the data protection and privacy expert across Pan-Asia.
QC Brand Taxonomy (Phase 1) illustrates our establishment and positioning that are inter-related. We endeavour to affirm and reaffirm the positioning through our market presence, visibility and participation with stakeholders. We will, from time to time, reposition our brand when the demands of data protection and privacy consulting mature in Malaysia, Southeast Asia and ASIA.
QC Brand enhancement and empowerment (Phase 2)
In Phase 2, QC seeks to enhance and empower its brand through reappraising the offered services via its global market reach. It shall map its achievements based upon other leading data protection and privacy consulting firms. A reaffirmation and reappraisal of offerings and services will take place based on the market demands and growth at large.
QC Brand transformation (Phase 3)
In Phase 3, QC seeks to transform its brand to be the powerhouse in data protection and privacy. This will be through its strong footing, collaboration, success stories and case studies with clients and stakeholders who would have benefited from our consulting services. A branding transformation at this Phase is pivotal due to the extremely competitive nature of bespoke consulting services that QC offers.